Packaging redesign for a small brewery in the Wirral. The client wanted a fresh aesthetic to appeal to new customers, whilst keeping the ‘Real local character’ of the original designs and illustrations. Alongside the team at White Label UK I took inspiration from the Dazzle Ships camouflage of WW1 and created a pattern to roll out over each of the 8 profiles. More recently we were briefed to design a more modern looking can with the dazzle pattern at the forefront.