Bring the Passion

  • James Fricker

Flavoured whisky. It’s a thing. In fact, it is a very exciting thing. Having already launched Brasil, Ballantine’s first flavoured whisky, Mr. President continues to shake up the global whisky market with Ballantine’s Passion. Ballantine’s is Europe’s No.1 Scotch whisky and this marks the second product in its hugely popular flavoured whisky range. Designed to shake up whisky occasions and usher in a new generation of whisky fans, Ballantine’s Passion is infused with exotic fruits and invokes sweet and citrus flavours, adding just a bit of excitement and unpredictability. We were tasked with creating a brand platform to launch this innovative product across multiple markets in Eastern Europe. Building on our work for Ballantine's Brasil in 2018, where we created the 'Shake up your Night' Brand Defining Idea, we are now proud to launch “Bring the Passion”. Bringing to life how the night transforms when Ballantine’s Passion is added to the mix.


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