Bringing Sanrio Puroland to life with Adobe Illustrator on the iPad

  • Gianfranco Chicco

Article written for Adobe's launch of Illustrator on the iPad in October 2020, featuring two Sanrio creatives working on the the Sanrio Puroland theme park in Tokyo.

Sanrio characters such as Hello Kitty are perhaps the most iconic global champions of kawaii culture. Kawaii (pronounced “kah-wah-eeeh”) is difficult to explain, but you know it when you see it. Although it’s often translated as “cuteness,” kawaii means so much more than that. As Tokyo-based writer Matt Alt puts it in his recent book Pure Invention: How Japan’s Pop Culture Conquered the World, kawaii “has evolved into a hyperbolic, all-purpose superlative for the young and young at heart, for all ages and genders and orientations: a Platonic ideal of the concepts of innocence and positivity.”

Hello Kitty and many others all come to life at the company’s indoor theme park in Tokyo, Sanrio Puroland, and it’s there that the team is making innovative use of Adobe Illustrator on the iPad. Earlier this year we met with Keito Kojima and Hirotaka Sakai, members of Sanrio Entertainment’s in-house design team, to learn how they’re using Adobe Illustrator on the iPad and Adobe Creative Cloud to innovate at the legendary brand.

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