Bringing the Honey Hours to life

We needed to find a way to attract younger drinkers to choose Jack Honey as their go-to summer drink. That's where the Honey Hours come in. Giving everyone an occasion to sit back, relax and sip on refreshing Jack Honey cocktails. We brought this to life through OOH billboards, digital posters, influencers, a pop up to trial drinks and a social campaign to educate on how to make Honey cocktails.