Projects
- Bringing the Honey Hours to lifeWe needed to find a way to attract younger drinkers to choose Jack Honey as their go-to summer drink. That's where the Honey Hours come in. Giving everyone an occasion to sit back, relax and sip on refreshing Jack Honey cocktails. We brought this to life through OOH billboards, digital posters, influencers, a pop up to trial drinks and a social campaign to educate on how to make Honey cocktails.
- Valentine's Day with JDFor Valentine's Day, we wanted to do something different for Jack. So we decided to make a series of shareable Valentine's Day cards. Each card had a different expression of Jack with a chat up line related to the drink's characteristics. This post received over double the average shares for the brand.
Skills
- Advertising
- Copywriting
- Indesign
- Word
- Copywriter
- Social Media Content Management