Bringing the ZXience to Snapchat in 2021
Having launched a number of try-on AR experiences with the fantastic team at Snapchat. The team and I wanted to take it to the next level for the latest ZX launch, in comes the ZXPERIMENT, a try-on experience that allowed the user to interact and watch the shoe build directly on their feet whilst learning about the different benefits the product offered. I led the work with the team at Snapchat and co-ordinated with our multiple teams across Europe to have a fully collaborative piece of work we could all feel proud of.
Created with Snapchat and Atomic Digital Design
Try it out for yourself: https://lens.snapchat.com/7b4a41ae93ce4db18ec8524fd52d5536