Bringing the ZXience to Snapchat in 2021

  • Lara Bean

Having launched a number of try-on AR experiences with the fantastic team at Snapchat. The team and I wanted to take it to the next level for the latest ZX launch, in comes the ZXPERIMENT, a try-on experience that allowed the user to interact and watch the shoe build directly on their feet whilst learning about the different benefits the product offered. I led the work with the team at Snapchat and co-ordinated with our multiple teams across Europe to have a fully collaborative piece of work we could all feel proud of. Created with Snapchat and Atomic Digital Design Try it out for yourself:


  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles
  • Snap Inc logo

    Snap Inc

    • Technology