The public is craving light-hearted entertainment; therefore, the social campaign will use humour to invoke real feeling about ‘Green Guilt.’
We all know that we could and should be doing more to help preserve the environment. This campaign launching in March until mid-April, will encourage consumers to repent their SUP sins and feel good about their personal green wins.
• Be inspiring, positive and optimistic to build and retain a community of BRITA advocates
• Subtly remind people that using BRITA products makes you feel good.
• Drive reappraisal of BRITA and increase relevancy of the brand
• Strengthen brand salience by building an emotional connection with consumers
• Demonstrate the value difference that BRITA brings
• Get bottled water users to re-appraise BRITA and remain loyal to the brand by portraying it as the smartest choice that makes you feel good.