BRITAIN'S COLDEST WINTER. COMFORT'S WARMEST GESTURE.

2013 had been the coldest winter in Britain for 50 years. Following Comfort’s brand strategy of little acts of love, we surprised commuters and children, by fitting their cold bike seats with woollen cozies to warm their hearts… and bums. Each cover was unique, hand-knitted in bright, cheerful colours, and carried the brand's logo and endline 'Comfort. An Extra Dose of Love.'