About me

I'm a London-based advertising art director and graphic designer, with a depth of experience taking ads from conception to production. I have specialised in crafting TV, print and digital campaigns for global brands for the last 15 years.

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Projects

• GRAPHIC DESIGNMore at saraleal.co.uk
• ART DIRECTION REELMore of my work at saraleal.co.uk
• FULL METAL JACKET TRAINING FOR KIDS WITH PULL-UPSPull-Ups Potty Camp: An integrated campaign to engage mums and their children about how potty training can be fun. In addition to a teaser film, we developed call-to-action posters, radio spots, rewarding medal-stickers and other accessories to motivate the training.
• WHY DO CARTOON CHARACTERS ALWAYS WEAR THE SAME CLOTHES?"Keep your clothes pristine for much longer" with Ace (the Brazilian version of Tide laundry detergent). Featuring: The Flintstones, Popeye, Turma da Mônica (Brazilian cartoon).
• BRITAIN'S COLDEST WINTER. COMFORT'S WARMEST GESTURE.2013 had been the coldest winter in Britain for 50 years. Following Comfort’s brand strategy of little acts of love, we surprised commuters and children, by fitting their cold bike seats with woollen cozies to warm their hearts… and bums. Each cover was unique, hand-knitted in bright, cheerful colours, and carried the brand's logo and endline 'Comfort. An Extra Dose of Love.'
• BEAUTY SPECIALISATIONSeven years on Global Dove conceptualising and travelling solo to direct film and photo shoots in US, India, Mexico, Canada and the UK. I managed top-level Unilever clients and endeavoured to persuade them to push product campaigns towards more engaging, creative paths.

Work history

Art DirectorOgilvy
Feb 2010 - Sep 2016London, United KingdomFull Time
Worked on global brands, conceptualising and travelling solo to direct films and photo shoots in the US, India, Mexico, Canada and the UK. Managed top-level clients and endeavoured to persuade them to push product campaigns towards more engaging, creative paths. Key clients: Unilever, Dove, Comfort, Ford.
Creative Art Director
Jan 2001 - Jan 2010London, United KingdomFreelance
Various agencies: JWT, Tribal DDB, Dare, Agency Republic, Euro RSCG, Poke, 4 Creative, 20:20 London, Saatchi & Saatchi NY, Saatchi & Saatchi London, Naked Communications, Beattie McGuinness Bungay. Key clients: Pilsner Urquell, The Guardian, Guinness, Sony, Barclays, The Sun, HSBC, Itv, Mercedes-Benz, BBC, O2, COI, Mateus rosé, AirWick, Kit Kat, HBO, Cancer Research UK, Chivas Regal, IKEA, NSPCC, Honda, Diesel, Think! Road Safety, Toyota, NSPCC, Carlsberg, Volvic, T-Mobile, National AIDS Trust, First Choice, Selfridges, Sky, IAMS, Tide, Air Tahiti, Total Cereal, Coca-Cola, Sky.

Skills

• Print
• Digital
• TV
• Integrated Campaign
• Design
• Art Direction
• Concept Developement
• 360 Branding
• Luxury Brands
• Beauty Brands