Made By Anthony Joshua - BA

To celebrate BA's landmark birthday and Centenary year, British Airways have curated The BA 100 - a list identifying 100 makers of Modern Britain. They are the people who represent the values we want to celebrate and make Britain the creative, open-minded, pioneering and welcoming place it is today. As part of this campaign, in May we launched Anthony Joshua's Love Letter to Britain, who wrote a poem on how he has been inspired by Britain’s fight and mental strength. The campaign launched across social and press.