British Airways: Caribbean Escape

To promote their diverse selection of Caribbean destinations, British Airways partnered with BBH London and MediaMonks to bring a taste of the Caribbean to London’s Victoria Station. The experiential installation offered commuters the chance to escape their daily routines by winning tickets to one of BA’s Caribbean destinations. To take part, commuters had to simply press a gigantic ‘escape key’ to start a game of chance. The setup itself imitated an airport experience, with a tablet-powered check-in system that printed tickets to play, and a warm welcome from real BA flight attendants.