OgilvyOne’s Outdoor campaign ‘Magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology.
The system tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane, accompanied by its flight number and the destination it’s arriving from.