Simon Luff

Strategy Director

Level
Senior
Location
Manchester, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Experienced digital strategist, passionate about brand storytelling and transforming customer experience. I have a track record of leading strategy and data teams, designing high-impact multi-channel customer journeys, and planning and crafting first-class content. Depth and breadth of cross-channel digital experience: Content, social, search, paid media, website development, CRM. Proven success at developing innovative audience intelligence products, implementing marketing technologies and creating new data-driven marketing capabilities. A strong client partner, I have planned and executed strategies for major enterprises in both the B2B and B2C space: Microsoft / BBC / EY / BT / GSK / Shell / Unilever / British Airways / Land Rover / Ford / Tesco

Skills

  • Content Strategy
  • Social Media
  • Search
  • Advertising Planning
  • Branded Content
  • Digital
  • Data Analytics
  • AI
  • Display
  • Customer Experience

People I’ve worked with

Companies I’ve worked with

  • Ogilvy

    Ogilvy

    • Advertising
  • BBC

    BBC

    • Television
  • Microsoft

    Microsoft

    • Publishing
  • OgilvyOne

    OgilvyOne

    • Advertising

Work history

2020

Marketing Director

Microsoft

Feb 2019 - Aug 2020
  • Manchester, United Kingdom
  • Full Time
  • Digital and Operations Lead for Western Europe. Head of content planning, social media, web platforms and marketing operations across 12 countries.

2018

Special Advisor

Twinings Tea

Aug 2017 - Dec 2018
  • London, United Kingdom
  • Freelance
  • Appointed to special advisory panel as Twinings’ digital content expert. Devised and delivered content marketing training course to 60+ marketers around the world.

2019

Strategy Director

Wunderman Thompson

Apr 2016 - Mar 2019
  • London, United Kingdom
  • Freelance
  • Led strategic planning of content, campaigns, digital events, experience design and platform development. Pitch expert. Devised proprietary AI-based content intelligence and influencer identification tool. Key clients included Microsoft, EY, BT, JP Morgan.

2016

Social Operations Lead

BBC

Aug 2014 - Apr 2016
  • London, United Kingdom
  • Freelance
  • Led social and marketing personalisation strategy for the myBBC digital transformation project. Led BBC rollout of Salesforce Marketing Cloud. Led launch and editorial management of @BBC master-brand social profiles Facebook, Instagram, Twitter

2014

Social Strategy Lead

OgilvyOne

May 2013 - Aug 2014
  • London, United Kingdom
  • Freelance
  • Led global content strategy, social operations and social CRM for British Airways. Developed content strategies for American Express, Unilever, Department of Health and Philips.

2012

Senior Strategist

Wunderman

Apr 2010 - Aug 2012
  • London, United Kingdom
  • Full Time
  • Led a team of 10 - strategists, creatives, producers, analysts and community managers to establish a social media management/production studio. Clients included Land Rover, Ford, Nokia, TM Lewin, Levis

2010

Associate Client Director

TBG Digital

Jan 2009 - Jan 2010
  • London, United Kingdom
  • Full Time
  • Directed display, affiliate, search, CRO and paid social activities. Clients included Vodafone, GE, Santander, easyCar, and ghd.

2008

Key Account Manager

Latitude

Aug 2006 - Dec 2008
  • London, United Kingdom
  • Full Time
  • Directed SEO and PPC activity for clients including Tesco, Skype, William Hill and Coutts Bank.

Awards

2014

Cannes Direct Grand Prix - British Airways Magic of Flying

Cannes Lions International Festival of Creativity

  • Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.

2014

D&AD Yellow Pencil / Integrated and Earned Media - British Airways Magic of Flying

D&AD

  • Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.

2011

Cyber Lion - Land Rover Freelander Claynation

Cannes Lions International Festival of Creativity

  • Concepting of Freelander animated short

2011

DMA Award - Land Rover April Fool

DMA

  • Award for concepting of Land Rover April Fool video.