Simon Luff
Available

Simon Luff

Strategy DirectorManchester, United Kingdom
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Simon Luff
Available

Simon Luff

Strategy DirectorManchester, United Kingdom
About me
Experienced digital strategist, passionate about brand storytelling and transforming customer experience. I have a track record of leading strategy and data teams, designing high-impact multi-channel customer journeys, and planning and crafting first-class content. Depth and breadth of cross-channel digital experience: Content, social, search, paid media, website development, CRM. Proven success at developing innovative audience intelligence products, implementing marketing technologies and creating new data-driven marketing capabilities. A strong client partner, I have planned and executed strategies for major enterprises in both the B2B and B2C space: Microsoft / BBC / EY / BT / GSK / Shell / Unilever / British Airways / Land Rover / Ford / Tesco
Projects credited in
  • Microsoft – Work X Life Film
    Microsoft – Work X Life FilmThe way we work is changing. And it’s changing fast. Why strike a balance between work and life when they can be weaved together? That’s work enabling more of the best things in life – and life, encouraging the best out of you, at work. It’s the ultimate collaboration; and one that the young business leaders of today, and in the future, take advantage of by using Microsoft technology.
  • Microsoft Pivot - Event Identity
    Microsoft Pivot - Event IdentityWhat is Microsoft Pivot? Microsoft Pivot is an event with a focus on AI and the future of business with new technologies. The Mission: To create an event that Microsoft has never done before, with digital transformation at the centre of an ultra personalised experience. The Manifesto: This is not strip out the old, shove in the new, it’s shining a light and building on the expertise you already have, and turning it in a direction that will safeguard the future. This event will help you see where
  • Ernst & Young - Building a Better Working World
    Ernst & Young - Building a Better Working WorldWorking with a team of UX/UI designers, developers and clients over a period of 6 months to develop a new look and feel for Ernst & Youngs article based website, ‘Building a Better Working World’. As a senior designer on the project my roll was to help come up with the look at feel and then implement this across all digital elements of the site. Built primarily using Sketch and Principle prototyping.
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Work history
    Microsoft logo
    Microsoft logo
    Marketing DirectorMicrosoft
     - Manchester, United KingdomFull Time
    Digital and Operations Lead for Western Europe. Head of content planning, social media, web platforms and marketing operations across 12 countries.
    Twinings Tea logo
    Twinings Tea logo
    Special AdvisorTwinings Tea
     - London, United KingdomFreelance
    Appointed to special advisory panel as Twinings’ digital content expert. Devised and delivered content marketing training course to 60+ marketers around the world.
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Skills
  • Content Strategy
  • Social Media
  • Search
  • Advertising Planning
  • Branded Content
  • Digital
  • Data Analytics
  • AI
  • Display
  • Customer Experience
Awards
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Cannes Direct Grand Prix - British Airways Magic of FlyingCannes Lions International Festival of Creativity
    Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.
    D&AD logo
    D&AD logo
    D&AD Yellow Pencil / Integrated and Earned Media - British Airways Magic of FlyingD&AD
    Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.
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