Experienced digital strategist, passionate about brand storytelling and transforming customer experience.
I have a track record of leading strategy and data teams, designing high-impact multi-channel customer journeys, and planning and crafting first-class content.
Depth and breadth of cross-channel digital experience: Content, social, search, paid media, website development, CRM.
Proven success at developing innovative audience intelligence products, implementing marketing technologies and creating new data-driven marketing capabilities.
A strong client partner, I have planned and executed strategies for major enterprises in both the B2B and B2C space: Microsoft / BBC / EY / BT / GSK / Shell / Unilever / British Airways / Land Rover / Ford / Tesco
Projects credited in
- Microsoft – Work X Life FilmThe way we work is changing. And it’s changing fast. Why strike a balance between work and life when they can be weaved together? That’s work enabling more of the best things in life – and life, encouraging the best out of you, at work. It’s the ultimate collaboration; and one that the young business leaders of today, and in the future, take advantage of by using Microsoft technology.
- Microsoft Pivot - Event IdentityWhat is Microsoft Pivot? Microsoft Pivot is an event with a focus on AI and the future of business with new technologies. The Mission: To create an event that Microsoft has never done before, with digital transformation at the centre of an ultra personalised experience. The Manifesto: This is not strip out the old, shove in the new, it’s shining a light and building on the expertise you already have, and turning it in a direction that will safeguard the future. This event will help you see where
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Work history
Marketing DirectorMicrosoft
- Manchester, United KingdomFull Time
Digital and Operations Lead for Western Europe. Head of content planning, social media, web platforms and marketing operations across 12 countries.
Special AdvisorTwinings Tea
- London, United KingdomFreelance
Appointed to special advisory panel as Twinings’ digital content expert. Devised and delivered content marketing training course to 60+ marketers around the world.
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Skills
- Content Strategy
- Social Media
- Search
- Advertising Planning
- Branded Content
- Digital
- Data Analytics
- AI
- Display
- Customer Experience
Awards
Cannes Direct Grand Prix - British Airways Magic of FlyingCannes Lions International Festival of Creativity
Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.D&AD Yellow Pencil / Integrated and Earned Media - British Airways Magic of FlyingD&AD
Award for digital billboard triggered by plane transponder data. Involved in concepting and responsible for social strategy.+ Show more