Branding and identity for a small, family-run English language school based in Reggio Calabria in southern Italy.
The school's tagline is 'Un nuovo modo per imparare l'inglese' ('A new way to learn English') which reflects the core aim of the school; to use art, drama and music to encourage fast and effective learning for children and adults.
The custom brush typeface gives the brand a more welcoming and creative feel and seeks to contrast against the local competition which is typically quite serious, expensive schools.