British Flowers Week
An AR sculpture commissioned by The Garden Museum, London for British Flowers Week.
Watch reel of the effect in full motion
Try it here
Built with Spark AR as an Instagram filter it features a 3D tree branch extending from a canopy. 3D elements were built with Blender and animations created procedurally with visual scripting and JavaScript.
Whilst the first connotation most make with the word filter is a face effect, we looked more carefully at the audience and as they would be more likely to capture with their back camera than take selfies, a world facing effect would be more suiting. I say this as it shows that having an AR developer/designer/creator onboard from concept stage can make all the difference, rather than only bringing someone on last minute to execute an idea planned without the prior involvement. The most effective experiences I have seen have been those which bring on skilled AR experts early on in the process.
The result is a well received and shared project (with a magic glow when the environment gets darker).
Project Tags
Companies
Beyond Inc
- Design
