Balraj Bains

Balraj Bains

XR Designer / Developer @ NexusLondon, United Kingdom
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Balraj Bains

Balraj Bains

XR Designer / Developer @ NexusLondon, United Kingdom
About me
Creative technologist with experience in AR, XR, HMDs, product, design, research and writing in immersive experience and ethical spaces. Specialities include project leadership, idea development and critical thinking. I continue to expand in the AR, creative and tech spaces by collaborating with cross functional teams, including creatives and engineers, learning new AR design processes such as Unreal Engine 5, Unity 3D and programming with JavaScript, TypeScript, C#, GLSL, SparkSL, p5.js, Three.js, React whilst building with Meta Spark AR, Tikok Effect House and Snapchat Lens Studio as an Official Snap Lens Network Creator. A team player with an enormous capacity for work. Thriving on ambitious vision to inspire, build collaboration and rise to challenges. Work and profile have been selected and featured on and at Glamour UK Magazine, AWE, Tech Crunch, VidCon, TikTok Newsroom, Meta Newsroom, Creative Lives in Progress, LensList, Snapchat Trending Lenses, Filter Muse, Ricebox Filter of the week and The Dots. Results-oriented, highly organised and proactive, having worked on projects such as Taraki, to destigmatise Punjabi mental health and build a safe community by harnessing visual and written arts. Experience in creative innovation and production design through working with brands such as Adidas Originals and Puma. Projects include AR effects (reaching over 9 billion views), creative design, illustrations, copywriting, journalism, photography and video. Resulting in an enriched ability to advance meaningful and engaging socio-cultural content, from concept to completion. Explored themes look into human behaviour including gender fairness, racial equality and conscious humanity.
Projects
  • Latto x Girls Who Code
    Latto x Girls Who CodeLatto 777 Augmented Reality (AR) effect. Self and world facing filters. Made with RCA Records x Meta x Girls Who Code mentoring girls to use VR Quest Headsets and JavaScript.
  • British Flowers Week
    British Flowers WeekAn AR sculpture commissioned by The Garden Museum, London for British Flowers Week.
  • This Machine is Black Instagram Effect
    This Machine is Black Instagram EffectAn AR effect for Identity 2.0's exhibition on technology and race.
  • Taraki x EBE Creative Workshop: Photography with Hark1karan
    Taraki x EBE Creative Workshop: Photography with Hark1karanThe making of PIND - A photographic journey and well-being There are a handful of tickets left. This workshop is open to all who identify as South Asian: https://www.eventbrite.co.uk/e/taraki-x-ebe-creative-workshop-photography-with-hark1karan-tickets-126611439223?aff=ebdssbonlinesearch Join an interactive session with photographer Hark1karan as he shares his journey creating PIND and visually capturing Punjab. Learn how the project came about and how it was captured. There will be an opportun
  • We're Still Here
    We're Still HereA typographical voice for all those forgotten or tokenised by mainstream culture. We have far to go for real inclusivity of race, gender, ableism, culture, class and sexuality. These things should not be barriers to financial and personal success and freedom. All people deserve human rights.
  • Etheral Space Artwork
    Etheral Space ArtworkTaking icons who have pushed social themes from femininity and masculinity to human vulnerability and using the theme of space to encapsulate the human experience as a part of an expansive limitless universe.
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Work history
    Nexus Studios logo
    Nexus Studios logo
    AR / MR Designer and DeveloperNexus Studios
    London, United KingdomFreelance
    Beyond Inc logo
    Beyond Inc logo
    Founding DirectorBeyond Inc
    London, United KingdomPart Time
    Official Spark AR Group Expert, Meta Official Effect House Ambassador, TikTok Official Snap Lens Creator, Snapchat Building AR effects and MR experiences for Quest, Instagram and Facebook with Spark AR, Snapchat with Lens Studio,TikTok with Effect House and Unity, Unreal Engine 5, Blender 3D, Photoshop, Affinity Designer, GLSL, JavaScript, C#.
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Skills
  • Creative Direction
  • Concept Design
  • Adobe Photoshop
  • Augmented Reality
  • Layout Design
  • Copwriting
  • Digital Campaigns
  • Creative Technology
  • Design
  • Creative Coding
Education
    U
    U
    Unity EssentialsUnity Technologies
    United Kingdom
    f
    f
    JavascriptfreeCodeCamp
    London, United Kingdom
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Awards
    M
    M
    Presence Platform Hackathon finalistsMeta
    Team Emotional Architects creating the MR experience for Meta Quest Pro with Unity focused on immersive mental health and therapy. Top 3 finalists out of over 75 participants.
    Snap Inc logo
    Snap Inc logo
    Lensathon 4th PlaceSnap Inc
    Usage of location and FaceML in a team hackathon project and presenting to attendees as finalists.
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