Creative with experience in design, research and writing in the social innovation space. Specialities include research, social media and project management. Results-oriented, highly organised and proactive, having worked on projects such as Taraki, to destigmatise Punjabi mental health and build a safe community, by harnessing visual and written arts. Experience in creative innovation and production design through working with brands such as Adidas Originals and Puma. Projects include creative visual design, illustrations, copywriting, journalism, Instagram face filters (reaching over 100,000 impressions), photography and video. The result is an enriched ability to advance meaningful and engaging socio-cultural content, from concept to completion. Explored themes look into gender fairness, racial equality and empowerment of conscious humanity. A team player with an enormous capacity for work. Thriving on tight deadlines to inspire, build collaboration and rise to challenges. Work and profile have been selected and featured on The Dots curated page. KEY SKILLS • Brainstorming, creative thinking, research including image-based, idea development and presentation • 2D and 3D design • Concept creation, visual design, sketching and illustration (digital and hand drawing) • Writing including articles, interviews and copywriting with excellent verbal communication • IT and software including Dropbox, Keynote, Adobe CS: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects. SparkAR, Procreate, SketchUp, AutoCAD, VRay, iOS, Windows, Microsoft Office, Google Docs/Sheets • Photography (digital and film), film-making and self-shooting, working independently and part of a team for engaging content • Ethical, cultural and human understanding • Production, project management with research, budgets and appropriate communication using initiative • Social mediaLocked Pro Plan feature
Bringing creativity to de-stigmatise and open up the conversation of mental wellness within the Punjabi community. Working on bringing people together in a safe space by organising and designing creative workshops from writing through to visuals.
Creator of an independent zine exploring and sharing creativity and human experience focused think pieces with an aim for us to open up to our feelings and who we truly are as human beings. - Cultural, social, arts, news and personal topics with a youth focus for emerging young creatives and their inspirations. - Creator, editor and writer of an experimental social arts zine. - Collaborating with contributors to make a zine that really matters to people. - Supporting visual artists and encouraging empowering authentic connection. - Developing online to connect intelligent and creative Asian youth.
DESIGN, ARTWORK AND AR • Experiential spatial design using surreal and imaginative themes appealing to social media culture with the ideas being for events and production design. Designed using 3D digital modelling and rendering. Featured on The Dots curated page. • Space themed visuals and collage including concept exploration and empowerment of the multifaceted identity of humans such as softness in men and empowerment of female figures, leading to the commission of TVN arts promotional poster. • Conceptual collages and graphic design exploring the inner world through Instagram SparkAR face filters, type, surrealism and media culture which help to create new ideas and themes which could be used with other projects. PHOTOGRAPHY AND FILM-MAKING • Atmospheric location photography for inspiration and development. I have developed my understanding of lighting, colour, atmosphere, emotion, storytelling and framing. It has also helped me improve all these qualities for artwork and moving image. Cameras used include DSLR, 35mm film, Polaroid and iPhone. • ‘Happy Faces Everywhere’ video portraits and graphics collaboration project investigating the emotional impact of social media in the modern age with techno-glitch visuals. • ‘Nyctinasty’ Short Film based on a millennial digital experience following deep thought about life whilst amongst dreamy nature visuals as a homage to online dream-style Tumblr experiences. Further on-trend stylistic development e.g. glitches and VHS and developing B-roll storytelling are explored through ‘Alfa Romeo’ commercial-style unofficial video. SOUTH AFRICA NURSERY PROJECT • Designing and building a nursery school building in rural South Africa using local materials and environmental considerations as part of a team to improve conditions for education.
Shu Uemura Puma
Photoshoot set designer's assistant
Two Door Cinema Club - 'Talk' Music Video Director - Max Siedentopf Production Designer - Jakob Gierse Prop making and set styling.
Office and on set Learned about research Campaigns and music videos Supporting producers and helping create a smooth running office and music video shoot set-up by widening my understanding of film, music videos and commercials, actively helping out with research, castings, running equipment to set, office tasks and creating good relationships to support the busy office.
Running a smooth shoot day with a large multi-studio crew by helping the director set up shots, go over script queries and errands, being on call to help, keeping morale and keeping everyone up to date on a changing schedule to avoid miscommunication and over running with expensive Hollywood cast.
• Creating two top performing posts of the arts and culture platform by interviewing a diverse set of new creatives, writing meaningful articles in an empowering light and taking supporting photographs which increased interest, sharing of articles and engagement of a platform struggling for contributing content. •Building traffic to the website through copywriting which is relatable to the creative millennial audience to improve interaction and interest in the website’s content. • Increasing consumer interaction with premium brands on social media by conducting carefully considered art based research true to each brand and their campaign with creative direction on set for photoshoots to create online content to improve their new or un-curated social media accounts. • Keeping the company up to date with arts, fashion and culture events by building and maintaining an events calendar.
Culture feature for Azeema Magazine. Music article for Noa Vee Magazine.
• Increased customer interaction with, reputation and compliments about the store by redesigning the front display window to be imaginative, playful and stylish, improving the crowded and worn window which did not obtain potential customers’ interest in the store.