THE CHALLENGE
British Gas wanted to tackle the negative perception of the ‘big 6’ energy companies and push the boundaries of their standard B2B comms during the peak, winter season.
THE SOLUTION
Simplicity is key to our integrated campaign, were the messaging is paramount. A powerful strapline ‘Don’t let winter win’ and our striking, high impact CGI visuals put the British Gas engineer at the heart of the campaign with a strong a call to arms.