Projects
- Nike - Campaign. It's Game TimeTHE CHALLENGE Nike challenged us to disrupt the biggest sales event of the year, Black Friday and cyber week - and deliver something ‘never done before’ on the UNiDAYS Platform. THE SOLUTION We created the blackout a week long activation that peaked with a 24 hour ‘blackout’ of all other UNiDAYS partners on the home feed. We used this opportunity to shine the spotlight on unsung heroes to energise and inspire UNiDAYS members. Driving unparalleled reach and traffic for Nike, creating a hype tha
- Green & Blacks - New Product Launch. Tub AboveTHE CHALLENGE Green & Blacks are one of the world’s most luxurious chocolate brands. They also now make incredible ice cream and needed a campaign, that aligned with their brand platform of ‘A taste you can believe in’ to launch their new product. THE SOLUTION Our ‘Tub above’ campaign focused on the superior ingredients and balanced recipe that makes this exceptional ice cream perfect for those special moments and was bang on for our affluent, food-loving target audience.
- British Gas - Winter Campaign. Don't Let Winter WinTHE CHALLENGE British Gas wanted to tackle the negative perception of the ‘big 6’ energy companies and push the boundaries of their standard B2B comms during the peak, winter season. THE SOLUTION Simplicity is key to our integrated campaign, were the messaging is paramount. A powerful strapline ‘Don’t let winter win’ and our striking, high impact CGI visuals put the British Gas engineer at the heart of the campaign with a strong a call to arms.
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Work history
Creative & Design DirectorUNiDAYS
Nottingham, United KingdomFull Time
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Senior Creative Designerbigdog agency
- Leicester, United KingdomFull Time
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Skills
- Brand Building
- Brand Campaigns
- Graphic Design
- Graphic Communication
- Ad Campaigns
- Ad Design
- Ad Concept
- Digital Design
- UX Design
- UI Design