THE CHALLENGE
Green & Blacks are one of the world’s most luxurious chocolate brands. They also now make incredible ice cream and needed a campaign, that aligned with their brand platform of ‘A taste you can believe in’ to launch their new product.
THE SOLUTION
Our ‘Tub above’ campaign focused on the superior ingredients and balanced recipe that makes this exceptional ice cream perfect for those special moments and was bang on for our affluent, food-loving target audience.