Nike - Campaign. It's Game Time

  • Owen Hender
  • Chris Dias
  • Clemens Majunke
Nike challenged us to disrupt the biggest sales event of the year, Black Friday and cyber week - and deliver something ‘never done before’ on the UNiDAYS Platform.

We created the blackout a week long activation that peaked with a 24 hour ‘blackout’ of all other UNiDAYS partners on the home feed. We used this opportunity to shine the spotlight on unsung heroes to energise and inspire UNiDAYS members. Driving unparalleled reach and traffic for Nike, creating a hype that students cannot ignore.