British GQ, brand partnerships

  • John Hitchcox

While at British GQ, I art directed a large number of digital magazine supplements. These were in association with major brands such as Bentley, H&M, Hugo Boss, Mercedes Benz, Selfridges & Co., Tag Heuer and Veuve Clicquot, among others. These projects involved taking the print versions and enhancing the content by through the addition of video, animation and user interactivity.