British GQ, digital redesign

As Digital Art Director at British GQ, I was responsible for the design of all of the brand's digital output. Alongside Condé Nast Digital, I completed a total rebrand of British GQ's digital products, including their magazine apps and website, as well as launching the magazine on Apple News and Facebook Articles. It was very important to create a consistent look across all platforms so that, regardless of how a user was engaging with the brand, they would recognise the content as being part of the British GQ family. We created a new CMS driven production system that unified all of the different media channels so that content creators can publish stories to every platform at once. This also meant that we could update the magazine apps to be fully responsive HTML, making them available on all iOS and Android devices. This system was so successful at streamlining British GQ's workflow and extending their readership (British GQ's Apple News feed sees more the 1.5 million unique users per month) that it is now being used across all of Condé Nast Britain, including Vogue, Glamour and Wired.