British GQ x Amazon Beauty

British GQ partnered with Amazon Beauty to curate and produce eight videos, which shared a wide range of grooming routines. These videos utilised British GQ's Style & Grooming Director Teo van den Broeke, to feature within the 'Style Shrink' to answer the most asked questions. British GQ also curated a 'Grooming Box' which was available to purchase from Amazon. The partnership was live across 12 months, with nine articles & eight videos. I produced the paid social campaign plan for this partnership and fulfilled all of the paid social elements including some A/B testing on the videos. During the campaign we saw many over-deliveries across guaranteed page views, social and YouTube video views which detailed the content resonated strongly with British GQ's Audience.