About me
Senior Social Strategist with experience delivering social campaigns for the
luxury publishing sector, including branded content and promotional initiatives.
Projects
- British GQ x Amazon BeautyBritish GQ partnered with Amazon Beauty to curate and produce eight videos, which shared a wide range of grooming routines. These videos utilised British GQ's Style & Grooming Director Teo van den Broeke, to feature within the 'Style Shrink' to answer the most asked questions. British GQ also curated a 'Grooming Box' which was available to purchase from Amazon. The partnership was live across 12 months, with nine articles & eight videos. I produced the paid social campaign plan for this partners
- Condé Nast Britain x FIAT (British Vogue & GLAMOUR UK)Condé Nast Britain selected GLAMOUR UK & British Vogue to partner with Fiat in association with The Lady Garden Foundation. The aim of this partnership was to increase brand perception on Lady Garden and raise money for the foundation. British Vogue & GLAMOUR UK utilised their editorial staff to design their own Fiat 500 based on the core values of their brands, these were then auction and raffled off with the proceeds donated to The Lady Garden Foundation. I assisted with both the paid social m
Work history
Audience & Campaign ExecutiveThe Guardian
London, United KingdomFull Time
● Optimising articles and headlines, to ensure greater discoverability for Guardian content
● Advising & leading the launch of the Guardian Labs YouTube channel
● Discovering the correct social platform & strategy for each client partnership
● Liaising with Sales & Commissioning Editors to produce the highest possible KPIs for media
plans
● Reviewing campaigns, to ensure that they are below internal benchmarks
● Creating & compilating reports for all client partnerships, across Google Analytics, Facebook,
Instagram & Twitter Ads Managers
● Advising on how proprietary first party data can be used in social campaigns
● Communicating with editorial, on the importance of digital and paid social media, to showcase
how each platform has its own unique value proposition
Senior Social Growth & Campaign ExecutiveCondé Nast
- London, United KingdomFull Time
Working for all of the Condé Nast Britain titles (British Vogue, British GQ, Condé Nast Traveller, WIRED UK, Tatler, Vanity Fair, GLAMOUR, World of Interiors & House & Garden) to implement & monitor paid social campaigns across Facebook, Instagram, Twitter, Pinterest, LinkedIn & YouTube.
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Skills
- Paid Social
- Digital Marketing
- Campaign Planning
- Organisation
- Adobe Photoshop
- Audience Development
- Youtube Advertising
Education
S
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Multimedia JournalismSouthampton Solent University
- Southampton, United Kingdom