Condé Nast Britain x FIAT (British Vogue & GLAMOUR UK)

  • James Griffin

Condé Nast Britain selected GLAMOUR UK & British Vogue to partner with Fiat in association with The Lady Garden Foundation. The aim of this partnership was to increase brand perception on Lady Garden and raise money for the foundation. British Vogue & GLAMOUR UK utilised their editorial staff to design their own Fiat 500 based on the core values of their brands, these were then auction and raffled off with the proceeds donated to The Lady Garden Foundation. I assisted with both the paid social marketing of this campaign and also was a project coordinator on set.