British Heart Foundation

People assume that Heart Disease is something that only effects lazy-fry-up-eating-fat-blokes. Wrong. The potential victim in our campaign couldn't be further from the stereotype. The 'actor' in question is an exact replica of a real baby in the womb, based on a detailed 4D scan taken at 30 weeks.

We made a documentary series about the family too and developed a range of products to sell in British Heart Foundation stores.

Team Credits

Clemmie Telford

  • Creative Director & Blogger

Project Tags


  • British Heart Foundation

    British Heart Foundation

    • Charity

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Clemmie Telford
Creative Director & Blogger