Projects credited in
- British Heart Foundation-Workout for the heartsAiming to get more volunteers for the British Heart Foundation charity shops, this campaign focuses on a specific group: middle-aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health. Problem: Middle-aged men face the risk of heart problems but don’t feel like exercising regularly. Insight: Moving furniture is a great weight-lifting exercise and can greatly reduce the r
- British Heart Foundation - HeartmarkHeart disease affects more than just survivors. We wanted to create an empowering campaign for both survivors, the family and friends involved and the donors themselves. Inspired by the advert SickKids vs: Undeniable, created by Cossett. We wanted to bring pride to the scares we get given from heart disease. To roll out this campaign, we partnered with Instagram to develop the HeartMark, similar to a verification tick, this allows BHF to move into the digital age and allows donors to wear th
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