British Heart Foundation-Workout for the hearts

  • YuKun Li
  • Mateo Martin Verburgh
  • Ran Duan

Aiming to get more volunteers for the British Heart Foundation charity shops, this campaign focuses on a specific group: middle-aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health. Problem: Middle-aged men face the risk of heart problems but don’t feel like exercising regularly. Insight: Moving furniture is a great weight-lifting exercise and can greatly reduce the risk of heart problems. Proposition: Workout for the hearts.

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  • British Heart Foundation logo

    British Heart Foundation

    • Charity

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