About me

I love communicating ideas that can sparkle in people's mind. Seeing how a simple idea changes someone's behaviour is amazing. Feel free to talk to me about anything! 494922871@qq.com

QuestionsProjectsExperienceTeam

Projects

• Personal artwork (2019-2021)A collection of my digital art and hand drawn pieces, from my characters to real life animals.
• Booths - Our best foot forwardBrief: Create a piece of double-page magazine photography advert with original copywriting for Booths.
• Kiwi boot polish - Leave a good last impression.Leave a good last impression. This is a no-copy advert for Kiwi boot polish.
• Quorn - If they can't tellPersuade families to have Quorn products weekly as meat substitute.
• 2

  Mission GreenProblem: Young people need ideas of practical ways to engage in protecting the environment and climate. Insight: Gaming is an important part of many young people’s daily life and costs a surprisingly high amount of energy. Solution: Mission Green – a campaign that rewards using energy-saving settings in games.
• Hug TwiceA new way to recycle unwanted old teddy bears, a better way to educate the next generation about organ donation.

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Projects credited in

• 5

  University of Central Lancashire, BA (Hons) Creative AdvertisingThe Creative Advertising course at UCLan recruits students with interests in writing, design and media and brings them together to learn how to make work that changes behaviour and promote products, services and ideas. Intelligence, investigation and creativity is part of everyday working practice where research driven insights are brought to life through studio craft and technology to create compelling outcomes that change minds. Using an industry-led model and working with professional age
• Build a bear (No value to value )This brief asks us to turn something no value into value by an advertising campaign. Our idea is that Build-a-bear workshop teams up with the NHS organ donation organization educate children about organ donation by reusing the hearts and eyes from old teddy bears.
• Build a bear (No value to value )This brief asks us to turn something no value into value by an advertising campaign. Our idea is that Build-a-bear workshop teams up with the NHS organ donation organization educate children about organ donation by reusing the hearts and eyes from old teddy bears.

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Skills

• Advert Design
• Advertisement Branding
• Advertising
• Illustration
• Chinese Lanaguage
• Photoshop
• Hand Drawing
• Hand Craft
• Character Art
• Chinese Culture

Education

U
U
Creative AdvertisingUniversity of Central Lancashire, Preston
Sep 2017Preston, United Kingdom

Awards

Creative Conscience Silver AwardCreative Conscience
https://www.creative-conscience.org.uk/winners/ran-duan-xuebing-liu/ Organ donation has become an increasingly popular topic around the world yet others are still fearful of it. This campaign helps to start the conversation about organ donation with children by encouraging grown-ups to donate their old worn bears and reuse their “hearts” and eyes. By writing and exchanging the cards and using a variety of other media, the process communicates the whole idea of organ donation in a warmer and softer way to the children, the bear donors, parents and the public.