- Mission GreenProblem: Young people need ideas of practical ways to engage in protecting the environment and climate. Insight: Gaming is an important part of many young people’s daily life and costs a surprisingly high amount of energy. Solution: Mission Green – a campaign that rewards using energy-saving settings in games.
- Workout For The HeartsAiming to get more volunteers for British Heart Foundation charity shops, this campaign focuses on a specific group: middle aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health.
- Asian Street Style“Cook less, freestyle more.” A series of 6-second YouTube bumper ads to show the idea of “authentic but casual”. From Asian Street Style to Asian Freestyle, the new range of Pot Noodle offers a chance to have a taste of unique Asian flavour for anyone, anywhere and anytime. Chopsticks freestyle – Taste buds freestyle – Lunch time freestyle
Projects credited in
- University of Central Lancashire, BA (Hons) Creative AdvertisingThe Creative Advertising course at UCLan recruits students with interests in writing, design and media and brings them together to learn how to make work that changes behaviour and promote products, services and ideas. Intelligence, investigation and creativity is part of everyday working practice where research driven insights are brought to life through studio craft and technology to create compelling outcomes that change minds. Using an industry-led model and working with professional age5
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- Advert Design
- Advertisement Branding
- Chinese Lanaguage
- Hand Drawing
- Hand Craft
- Character Art
- Chinese Culture
Creative Conscience Silver AwardCreative Consciencehttps://www.creative-conscience.org.uk/winners/ran-duan-xuebing-liu/ Organ donation has become an increasingly popular topic around the world yet others are still fearful of it. This campaign helps to start the conversation about organ donation with children by encouraging grown-ups to donate their old worn bears and reuse their “hearts” and eyes. By writing and exchanging the cards and using a variety of other media, the process communicates the whole idea of organ donation in a warmer and softer way to the children, the bear donors, parents and the public.