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Ran Duan

Creative Advertising graduatePreston, United Kingdom
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Ran Duan

Creative Advertising graduatePreston, United Kingdom
About me
I love communicating ideas that can sparkle in people's mind. Seeing how a simple idea changes someone's behaviour is amazing. Feel free to talk to me about anything! 494922871@qq.com
Projects
  • Mission GreenProblem: Young people need ideas of practical ways to engage in protecting the environment and climate. Insight: Gaming is an important part of many young people’s daily life and costs a surprisingly high amount of energy. Solution: Mission Green – a campaign that rewards using energy-saving settings in games.
  • Hug TwiceA new way to recycle unwanted old teddy bears, a better way to educate the next generation about organ donation.
  • The Great MigrationCharacterise vegetables with migrating animals’ movements for a lively and energetic brand image.
  • Your Hair Can TooThis campaign’s aim is to sell Invisibobble as a more trustworthy substitute for normal hair ties. Insight: Traditional hair ties are usually easy to snap and fail to hold hair in place when you have an active lifestyle. Proposition: If you can do it, your hair can too.
  • Workout For The HeartsAiming to get more volunteers for British Heart Foundation charity shops, this campaign focuses on a specific group: middle aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health.
  • Asian Street Style“Cook less, freestyle more.” A series of 6-second YouTube bumper ads to show the idea of “authentic but casual”. From Asian Street Style to Asian Freestyle, the new range of Pot Noodle offers a chance to have a taste of unique Asian flavour for anyone, anywhere and anytime. Chopsticks freestyle – Taste buds freestyle – Lunch time freestyle
Projects credited in
  • University of Central Lancashire, BA (Hons) Creative AdvertisingThe Creative Advertising course at UCLan recruits students with interests in writing, design and media and brings them together to learn how to make work that changes behaviour and promote products, services and ideas. Intelligence, investigation and creativity is part of everyday working practice where research driven insights are brought to life through studio craft and technology to create compelling outcomes that change minds. Using an industry-led model and working with professional age
  • Build a bear (No value to value )This brief asks us to turn something no value into value by an advertising campaign. Our idea is that Build-a-bear workshop teams up with the NHS organ donation organization educate children about organ donation by reusing the hearts and eyes from old teddy bears.
  • Build a bear (No value to value )This brief asks us to turn something no value into value by an advertising campaign. Our idea is that Build-a-bear workshop teams up with the NHS organ donation organization educate children about organ donation by reusing the hearts and eyes from old teddy bears.
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Skills
  • Advert Design
  • Advertisement Branding
  • Advertising
  • Illustration
  • Chinese Lanaguage
  • Photoshop
  • Hand Drawing
  • Hand Craft
  • Character Art
  • Chinese Culture
Education
    U
    U
    Creative AdvertisingUniversity of Central Lancashire, Preston
    Preston, United Kingdom
Awards
    Creative Conscience Silver AwardCreative Conscience
    https://www.creative-conscience.org.uk/winners/ran-duan-xuebing-liu/ Organ donation has become an increasingly popular topic around the world yet others are still fearful of it. This campaign helps to start the conversation about organ donation with children by encouraging grown-ups to donate their old worn bears and reuse their “hearts” and eyes. By writing and exchanging the cards and using a variety of other media, the process communicates the whole idea of organ donation in a warmer and softer way to the children, the bear donors, parents and the public.