British Heart Foundation #artbeat

A powerful experiential campaign designed to rejuvinate the BHF's fundraising programme. Our heart is our engine room that keeps us going. In order to create an emotional conversation around the heart, we created #artbeat. In partnership with digital artist Rik Oostenbroek via a bespoke app, consumers could put on a piece of wearable tech to measure their own heartbeat which instantly came to life as a striking piece of art based on the unique reading of their heart.