Natasha Broady
Available

Natasha Broady

Business PartnerLondon, United Kingdom
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Connections
Camilla Mathis
Sunshine Company
Martin Samson
Natasha Broady
Available

Natasha Broady

Business PartnerLondon, United Kingdom
Projects
  • H&M Studio SS19  - an immersive fashion collection launch.
    H&M Studio SS19 - an immersive fashion collection launch.For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for an immersive narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these discoveries led to a series of spec
  • LEGO Movie 2 Film Launch
    LEGO Movie 2 Film LaunchA playful comms activation to celebrate the launch of The LEGO Movie 2. To create fan engagement, we gave families the chance to visit atrue Brickburg institution: The Coffee Chain. This life sized coffee shop was built from 50,000 oversized LEGO bricks and became the central hub for a global photo call and acted an immersive space for fans of the film franchise .The pop-up toured Europe and was used at premiers in both Belgium and the Netherlands.
  • British Heart Foundation #artbeat
    British Heart Foundation #artbeatA powerful experiential campaign designed to rejuvinate the BHF's fundraising programme. Our heart is our engine room that keeps us going. In order to create an emotional conversation around the heart, we created #artbeat. In partnership with digital artist Rik Oostenbroek via a bespoke app, consumers could put on a piece of wearable tech to measure their own heartbeat which instantly came to life as a striking piece of art based on the unique reading of their heart.
  • asplashofcolour.com
    asplashofcolour.comA personal project to launch a modern design store specialising in selling designer coloured furniture.
  • Burn Yard
    Burn YardA cross-cultural collective of DJs, street artists, Formula 1® drivers and action sports icons breathed new life into an abandoned industrial building in Budapest at burn Yard™ Live, a unique celebration of genre-bending creativity. A global project fueled by burn energy drink, the project invited creators from the worlds of art, music and sport to pool their talents and energy before a live audience. Almost 3,000 fans, journalists and celebrities attended the dusk-til’-dawn event held on the e
  • One Direction - Global Creative for 1D Fragrance Launches
    One Direction - Global Creative for 1D Fragrance LaunchesManaged the global creative development and production for the roll out of three of 1D Fragrance Launches. Creative included, social content, pack design, global launch events and fragrance TVCs.
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Projects credited in
  • H&M Studio SS19
    H&M Studio SS19The first-ever immersive fashion journey. For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for a narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these
Work history
    VP, Business Partner
    London, United KingdomFreelance
    E
    E
    Client PartnerExposure Communications
     - London, United KingdomFull Time
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Skills
  • Experential
  • Communications
  • Project Management
  • Client Services
  • Business Development
  • Marketing
  • Integrated Campaign
  • Campaign Management
  • New Business
  • Brand Campaigns