LEGO Movie 2 Film Launch

  • Natasha Broady
  • Felicity Garrard
  • Simon Bird

A playful comms activation to celebrate the launch of The LEGO Movie 2. To create fan engagement, we gave families the chance to visit atrue Brickburg institution: The Coffee Chain. This life sized coffee shop was built from 50,000 oversized LEGO bricks and became the central hub for a global photo call and acted an immersive space for fans of the film franchise .The pop-up toured Europe and was used at premiers in both Belgium and the Netherlands.