British Heart Foundation, Dechox campaign 2019

  • Phil Ashley
  • Ben Hooper
  • Mark Runacus

Dechox is a British Heart Foundation campaign that asks people to give up chocolate for a month, for charity. Rather than focusing on any negative stereotypes or guilt tactics, we decided to show people what their chocolate gets up to when you send it packing for the month, demonstrating that if chocolate isn't missing you, you shouldn't miss it either. The result was an extremely successful campaign for the charity and a 5/5 rating on The Drum.