British Heart Foundation, London To Brighton Bike Ride 2019

  • Phil Ashley
  • Ben Hooper
  • Mark Runacus

The London to Brighton bike ride is the British Heart Foundation's flagship event. We were challenged with making a film that promotes this year's ride around the theme of togetherness. With a modest budget, the client was expecting a re-edit of last years event footage. We felt this would not do the event justice and so pitched a variety of routes that get to the heart of the proposition. The final film far exceeded expectation and looked pretty good to boot!