BROADSHEET | The New Campaign Encouraging Men to Help Women Feel Safer Walking Home at Night
An immersive recording captures the experience of being alone after dark – and offers male listeners tips for modifying their behaviour.
For many women, the precautions taken while walking home alone at night are second nature – the cold ridge of key between your knuckles, that quick “home in five” text you send to your flatmate. And there’s a good chance your male friends, family members and colleagues have no idea that you modify your behaviour on a daily basis.
But a new campaign – launched by Plan International Australia in partnership with media agency Cummins & Partners – aims to give men firsthand experience of what it’s like for women to walk alone at night, and prompts them to think about what they can do to make women feel safer.
