Brockley Market is an award-winning produce and street food market operating in London, with a keen emphasis on community and supporting local small businesses using organic, ethically sourced ingredients.
I was commissioned to design a seasonal produce chart to educate visitors to the market about the availability of fruit and vegetables native to the United Kingdom.
It critical that the chart should share a strong identity with the market and Brockley to ensure that the message resonated strongly with the community. To look for distinctive elements at the space, I did a photoshoot of the market on a busy day. I was inspired by the physical layout of the vendors within the Lewisham College car park, as well as the atmospheric bunting and vintage crates used at many of the stands. The vendors themselves became the column headers, with the bunting as a distinctive border and crates as labels for the fruits and vegetables. These were combined with the pre-existing branded elements of the market, including the radiating blue background and the Brockley Market logo.To determine the content, I researched a range of agricultural sources to identify a selection of fruit and vegetables native to the UK. Here I was eager to put together a mix that of easy-to-find produce, like carrots and apples, alongside some more adventurous items, such as the morel mushrooms and elderflowers, to ensure the guide was both immediately useful and inspiring to its audience.The chart was featured in February 2013 on Creativebloq.com.