Brocoli

About Brócoli is a consulting firm based in Mexico City that generates comprehensive and sustainable solutions to the challenges faced by public sector organizations, as well as companies and citizens that interact with the government. Objective To design a consulting firm’s brand that reflects the firm’s reliability and transparency, as well as its focus on the public sector. Solution A balanced visual identity focused on three elements: a clean and timeless logo, a palette of earth tones, and a pattern inspired by the fast-paced and hectic life of Mexico City, as one the largest metropolitan areas in the world.