I am a designer with more than 5 years of experience in branding and graphic design.
During my design career, I have developed a set of multidisciplinary skills that allow me to approach design from an integral perspective. From brand identity to packaging and wayfinding systems, I carefully curate every detail, bringing timeless designs to life.
I have collaborated with start-ups and corporates across different industries and countries, ranging from the U.S. to Denmark, and worked at world-renowned design consultancies, such as London’s Pentagram.
Projects
- RoomAbout Room is an innovative furniture company based in New York City. The company aims to reimagine the modern workspace by creating private spaces in the chaotic open-plan office. Its flagship product is its phone booth, which is affordable, thoughtful and creative. Objective To develop an innovative brand identity, representing affordability, flexibility, design, and experience. Solution A flexible visual identity system based on a dynamic grid that can be adapted to any circumstance, with
- DymakAbout Founded by two Danish friends backpacking the world, Dymak is a Danish company that develops and supplies unique accessories in the home & garden industry worldwide. The company partners with their clients to design and manufacture products tailored to customers’ needs. Objective To simplify, clarify and modernize the 30-year-old global brand through a new audio-visual language. Solution We helped Dymak to recapture the essence of the brand by creating a new voice-visual language that
- Atra FormAbout Atra is a furniture design and manufacturing company that lies at the intersection between art and industrial know-how. It relies on a multidisciplinary team of artists, designers and architects. Objective Create a minimalistic and modern brand that communicates the sophistication and sobriety of its classic furniture designs. Solution The brand's aesthetic is a reflection of the craft and tradition of Scandinavian design and the associated manufacturing processes. Inspired by the con
- BrocoliAbout Brócoli is a consulting firm based in Mexico City that generates comprehensive and sustainable solutions to the challenges faced by public sector organizations, as well as companies and citizens that interact with the government. Objective To design a consulting firm’s brand that reflects the firm’s reliability and transparency, as well as its focus on the public sector. Solution A balanced visual identity focused on three elements: a clean and timeless logo, a palette of earth tones,
- ProbikeAbout Probike is a bike store based in Guadalajara, Mexico that offers a wide selection of premium and imported bicycles and cycling gear. Objective To design a dynamic and functional concept store focused on bicycle products. Solution Inspired by the sensation of speed while riding on the road, the aesthetic of the brand reflects a dynamic fusion between minimalism and timelessness. The vibrant colours and the fluid lines express competition and a strong personality.
Work history
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Art Director / FounderFugitiva
MexicoFull Time
Fugitiva is a graphic and industrial design agency providing creative solutions in the branding spectrum including editorial, object, spaces, and packaging development.
Help brands shape their business and create unique design languages with meaning, values and vitality. Focus on sharing unique stories. Strive to create concepts that endure over time.
Dialogue, deal and work with clients who are from diverse ventures and located in different countries. Coaching in brand creation and strategy. Research and analyze, client’s industry, target, competitors, trends, etc. to determine the customer’s needs and produce the client’s desired outcomes. Share client’s interests with the creative team, create strategies and collaborate with them to translate the client’s desire messages into the right concepts and graphic visualization. Manage, schedule, and complete design and production requirements. Oversee various projects simultaneously from start to finish while keeping deadlines. Responsible for the execution of every step of the creative process and production. Solve operational problems and improve quality results by studying, evaluating and re-designing processes. Design brands that have attracted seed run, including Room which has hit $10M revenue rate in less than one year after lunch, and Good Monday that has achieved $2M.
DesignerPentagram
- London, United KingdomFreelance
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Skills
- Branding Design
- Editorial Design
- Packaging Design
- Product Design
- Illustration
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Furniture Design