Madies
Madies is a snack brand from Mexico focused on healthy and natural snacks. The company manufactures preservative-free crispy fruit snacks.
Objective
To create a modern visual language that conveys the idea that Madies is more than a crunchy snack.
Solution
Madies’ journey started in the 1940s, when an international art movement, known as Arte Madí, experimented with geometrical shapes to create abstract art. Inspired by this group of artists, the visual language was conceived to reflect the powerful concepts of creation and invention.
