Room

About Room is an innovative furniture company based in New York City. The company aims to reimagine the modern workspace by creating private spaces in the chaotic open-plan office. Its flagship product is its phone booth, which is affordable, thoughtful and creative. Objective To develop an innovative brand identity, representing affordability, flexibility, design, and experience. Solution A flexible visual identity system based on a dynamic grid that can be adapted to any circumstance, with an elegance and simplicity that highlights the human aspect of the brand.