Brodie | Identity Design

I designed and formed the brand identity which, singer/songwriter George Hewitt, now performs under - ‘Brodie’. I chose a decorative type-based logo taking inspiration from 60-70s Jazz and Funk era in order to give a sense for his genre of music and where the inspiration for his music is rooted. The colour scheme chosen is also associated with this ear, using muted pastel pallets in a range of colours which can be used in various combinations. This was a project I worked and designed on while I interned at UNBXD STUDIOS LTD.