Broken Objects

Protect.me by NN is for young, sports-loving audiences who are not necessarily receptive to traditional ads. But how do we reach those who spend most of their time on the street, in nature, using various sports equipment? We've created a CLP that is functioning as a street gallery. The broken skateboard is presented as an exhibition object, drawing the attention of the target group to the fact that it may happen to them that they suffer an accident, and protect.me, this unique time-based, on and off insurance is perfect for such situations. The QR code drives the audience to Soundcloud, where they can listen to the story of the owner of the exhibited skateboard - and other stories about broken sports equipment.