Bronze Award in The 2024 Drums Awards, relaunch campaign

We've got the Bronze award of the 2024 Drums Awards for Marketing APAC in the Rebrand or Relaunch category for the Adidas campaign "We Gave the World an Original, You Gave Us a Thousand Back." As the creative lead for this campaign, it was an incredible journey working with such a talented team at Hypemaker China. This global recognition celebrates our dedication and creativity in highlighting Adidas' iconic sneakers - the Superstar, the Gazelle, and the Samba. The campaign featured three films and a series of triptych stills, showcasing the unique qualities of each shoe through the lens of influential local creatives in Mainland China. It was an honor to collaborate with brand partners, collaborators, and friends to bring this vision to life. Thank you to everyone involved and to @adidasoriginals for the opportunity. This award is a testament to the power of creativity and collaboration.