Projects
- Dazed SportProject Objective In collaboration with Tokyo’s freestyle football team "Air Technician" for selfFab.'s "RE-MAESTRO" campaign, we are excited to present a video and photography project that brings the "RE-MAESTRO" collection to life through the concept of "FREEMASTER." Project Description FREEMASTER: Celebrating Football Legends and Freestyle Spirit The "RE-MAESTRO" collection transforms vintage jerseys into contemporary art pieces, each telling a unique football story and promoting sustainabl
- Remake Jerseys Art projectThe RE-MAESTRO project breathes new life into vintage jerseys, transforming them into unique art pieces. Each remake jersey is crafted from historical kits, blending their football stories into a new design. This initiative emphasizes sustainability and upcycling, turning old materials into something fresh and meaningful. By celebrating the legacy and evolution of football, RE-MAESTRO offers a stylish tribute to the beautiful game. Discover more Remake Jerseys art works and stories in selfFab.
- Bronze Award in The 2024 Drums Awards, relaunch campaignWe've got the Bronze award of the 2024 Drums Awards for Marketing APAC in the Rebrand or Relaunch category for the Adidas campaign "We Gave the World an Original, You Gave Us a Thousand Back." As the creative lead for this campaign, it was an incredible journey working with such a talented team at Hypemaker China. This global recognition celebrates our dedication and creativity in highlighting Adidas' iconic sneakers - the Superstar, the Gazelle, and the Samba. The campaign featured three film
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