Dazed Sport

  • Menu Tsai

Project Objective In collaboration with Tokyo’s freestyle football team "Air Technician" for selfFab.'s "RE-MAESTRO" campaign, we are excited to present a video and photography project that brings the "RE-MAESTRO" collection to life through the concept of "FREEMASTER." Project Description FREEMASTER: Celebrating Football Legends and Freestyle Spirit The "RE-MAESTRO" collection transforms vintage jerseys into contemporary art pieces, each telling a unique football story and promoting sustainable fashion. This project aims to paytribute to the indomitable football spirit and legendary stories, capturing the essence of competitive spirit and rich football culture in Tokyo. Featuring the freestyle football team "Air Technician," the photography and video embody perpetual change through selfFab.'s reconstructable garment system, reflecting the raw energy and expressive nature of freestyle football. As the photography and video unfold, "RE-MAESTRO" transforms legendary soccer tales of the past into a contemporary narrative. Each kick, trick, and move performed by the "Air Technician" athletes showcases the personality and spirit of each freestyler, all within the framework of our sustainable and ever-evolving fashion collection. This project was launched in anticipation of the Euro Cup 2024 and the Olympic Games 2024, celebrating the synergy between sport and fashion and underscoring the powerful narrative of "Freemaster" through our creative collaboration. Credit: Campaign Creative concept by Menu Tsai Video director and producer: Kazane Photographer: Kazuki Murata Assistant photographer: Masato Otsubo Kaisei Sakurai Videography: Maru, Kengo Hair stylist: Kensuke Hamada Make up artist: Miku, Konatsu Starring: Kazane, Ibuki Yoshida, Yuto, Yuri Kamalio Sofia, Makoto ,Miharudaga , Sora

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Each kick, tricks, and move on the field becomes a canvas for showcasing the personality and spirit of each freestyler, all within the framework of our sustainable and ever-evolving fashion collection. ”FREEMASTER“はselfFab.の「Remaestro」コレクションを紹介する2分の動画で、東京のフリースタイルフットボール文化をスポーツとファッションの本質とシームレスに融合させています。フリースタイルフットボールチーム「Air Technician」をフィーチャーしたこのビデオは、革新的なガーメントシステムを通じて永遠の変化を具現化しています。 ビデオが進むにつれて、「Remaestro」は過去の伝説的なサッカーの物語をフリースタイルフットボールの生のエネルギーと表現豊かな性質に影響を受けた現代の物語に変えていきます。フィールド上のそれぞれのキック、トリック、そして動きは、持続可能で絶え間なく進化するファッションコレクションの枠組み内で、各フリースタイラーの個性とスピリットを披露するためのキャンバスとなります。 Credit: Campaign Creative concept by @waterneedfire @menutsai @fabstudio_official Video director and producer: Kazane @kazaneflowerboy Photographer: Kazuki Murata @kazuki_murata_ Assistant photographer: Masato Otsubo Kaisei Sakurai Videography: Maru @m__drop, Kengo @ken5_fsbb Hair stylist: Kensuke Hamada @hamada_1207 Make up artist: Miku @miku_makeup814, Konatsu Starring: Kazane, Ibuki Yoshida, Yuto, Yuri Kamalio 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