Brorritos (mexican takeaway) Mascot Design

Brorritos approached me to create a mascot that could be used for staff uniform in their stores. We delved into the humble beginnings of how it all began as the main source of inspiration - two friends who met at university, bonded over their love of food and decided to create a Mexican street-food restaurant. The mascot design is a development of the core element of their brand, the 'o' in the logo. The elongated 'o' represents a burrito, so bringing this element into the characters works seamlessly. They wanted to give a nod to smoking weed and the uni-lifestyle where they originally met, so the copy and elements of the characters subtly point to that . You'll spot the halftone overlay in the eyes to, enough to be suggestive, but without completely tarnishing the brand or their customers. Find out more about the project in the feature on Creative Boom: https://www.creativeboom.com/inspiration/chloe-norman-on-how-her-character-design-helped-sell-an-award-winning-restaurant/