npower’s Health Through Warmth scheme was celebrating 15 years of helping 68,000 vulnerable people stay warm
However, increased awareness of the initiative was needed to engage those who are also eligible
Research showed that it only needs to be 7°c or below for people to see their breath in cold temperatures
And health problems associated with insufficient heat in the home can be experienced during these ‘normal’ winter temperatures (from 6°c) and not just during extreme cold weather
A shareable creative was needed to communicate this, without scaremongering, and tell personal success stories of the scheme to inspire others to get in touch and seek support
A collection of short films told first-person narratives of Health Through Warmth
With their stories brought to life with animations shot through the subject’s cold breath (and light projection)