About me
A Creative Director with over a decade's experience in developing and delivering earned creative campaigns. Having spent my comms career doing work that not only makes brands famous, but also has a genuine business impact.
Previous award-winning creative agencies include Mischief, Unity, Tin Man and Golin.
I am now a freelance Planner + Creative Director within the PR industry, working in both London and Brighton.
Projects
- TRACK RECORDLNER (London North Eastern Railway) became the new brand for the East Coast Mainline in 2018, taking over from Virgin Trains We were tasked to mark the return to public ownership and celebrate the launch of LNER amongst Britons based along the line aged 18–65 Driving awareness and positive sentiment, but also demonstrating how LNER proudly serves and aims to make real progress for the people and places along the line We started by looking at the line, and how uniquely different each of the to
- THE BOLDEST WAXJohnnie Walker Red Label needed to increase relevance amongst the style-conscious 18 to 30 year-old UK man, whilst introducing them to the latest on-trend serve... Johnnie & Ginger A series of bold collaborations from the brand culminated in The Boldest Wax With facial hair gracing the faces of the boldest fashion-conscious men all year round, male grooming was at an all-time high Johnnie Walker teamed up with East London grooming hotspot Huckle The Barber to create a moustache wax designed
- MAGNUM X ALEXANDER WANGEvery year Magnum collaborates with fashion’s hottest talent to create a truly global campaign Showing the world what they are all about - the importance of craft, quality, and enjoying those perfectly pleasurable moments In 2018 we created the most luxurious collaboration yet, teaming up with world-renowned fashion designer Alexander Wang and international supermodel Bella Hadid From concept to content, I directed the campaign which culminated in a star-studded event in Cannes with the world
- NICE PECKSHappier hens lay tastier eggs And apparently nothing makes a hen happier than being in the presence of a cockerel But this just isn't possible whilst they're doing their day job The creative solution? The Happy Egg Co. created the first ever calendar for hens, featuring the finest cockerel pin ups across the country – keeping the girls very happy indeed Shot by fashion, beauty and portrait photographer Nathan Pask Daily Mail
- TEDDY CHECK-INProving that Premier Inn is a great place to start for all the family, we launched the hotel chain’s first ever Teddy Check-In Service Following a spate of toys being left behind after stays Using the service, children were able to check their beloved toy in as a 'guest', and receive a special teddy card upon arrival to serve as a reminder for parents (including tips on where lost teddy bears tend to turn up in hotels!) It also meant that the hotel had a record of all the teddies joining ki
- H2ORCHESTRAWater is the one thing that changes everything Including an inevitable ‘Dry’ January To create standout and brand awareness for Wateraid at the start of the year – a notoriously busy month with charities competing with one other to secure donations – we celebrated the power of water through a medium that would positively engage the nation Turning to music to revive a damp, detoxing Jan The H2Orchestra was born as we partnered with the best musicians in the business to perform a one-off concert
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Skills
- Public Relations
- Creative Direction
- Communications
- Consumer PR
- Brand Strategy
- Media Relations
- Social Media Marketing
- Events PR
- Brand Communication
- Brand Communication Planning