• Gemma Vardon
Every year Magnum collaborates with fashion’s hottest talent to create a truly global campaign

Showing the world what they are all about - the importance of craft, quality, and enjoying those perfectly pleasurable moments

In 2018 we created the most luxurious collaboration yet, teaming up with world-renowned fashion designer Alexander Wang and international supermodel Bella Hadid

From concept to content, I directed the campaign which culminated in a star-studded event in Cannes with the world’s media and influencers in attendance

And the unveiling of a luxurious, leather wrapped Alexander Wang cooler bag that retailed for £900...

Harper's Bazaar