BT brand relaunch

  • Shane O'Neill
  • Jasper Levine

After a lengthy pitch process I helped secure ITV as BT’s key media partner for their huge brand relaunch. Taking their campaign thought ‘Beyond Limits’ and reimagined it for the ITV audience, we blurred the lines between traditional advertising and channel branding. Our concept would for the first time, allow a brand to disrupt ITV’s channel identity with both brand logos sitting side by side in airtime.